Sonoma Cider is an independent start-up that built its own organic brewing facility in Healdsburg, California in less than a year. The project involved naming, identity, color palette, iconography, typography, website and all packaging including proprietary bottle design for both 12 oz and 22 oz. The product launch included three distinct ciders and each features a specific farming implement to reflect their use of organically grown fruit, and also to add a little attitude and character. Packaging includes bottles, labels, crowns, 4-pack carriers and case cartons.

I took over the lead design role on Sonoma Cider during the print production phase. I saw that through to final execution and art directed the photo shoots. I also designed the Limited Run and Reserve Series line extension which I lead from conception to production under the guidance of Steve Sandstrom.